In the 4/2 issue of Adweek, interclick’s Summer Olympics consumer snapshot was the main feature of their “Data Points” section.
This summer in London the world’s greatest athletes will go for Olympic gold. And something else will break records: emerging digital technologies. Since the 2008 Beijing Games, sprinters may run a bit faster. But high-definition video and mobile apps have raced far ahead. That’s why this summer, people will get into the Games in more ways than ever before. 211 million Americans watched the Beijing Games (Nielsen); ratings for the London Olympics will likely equal or surpass that.
How can you incorporate this massive audience into … 
The Academy Awards are a golden opportunity for marketers to engage with millions on both TV and the internet. While some 40 million people will watch the broadcast this year, Oscar’s online reach before, during and after is far greater. Who wins Best Actor is only part of the story. The speed and immediacy of the web lets millions engage in all the Oscar fashions, gossip, and news with a single click.
To understand who’s engaging with Oscar and how, interclick surveyed …
by Michael Katz, CEO
Editor’s Note: At interclick, we know that we’ve entered an era of Big Data, but also an era where both companies and consumers are playing catch-up in educating themselves on how data affects their business and their lives. interclick CEO, Michael Katz, writes about “What Data Buying Isn’t” in the “Data-Driven Thinking” column on AdExchanger.com. Read the article below.
What data buying isn’t
Posted by AdExchanger.com on February 6, 2012 at 12:07am
“Data-Driven Thinking” is a column written by members of the media community and …
